AIR MAX DN SPRING 2024
ART DIRECTION FOR NIKE AIR MAX DN SPRING 2024
THIS
CAMPAIGN INTRODUCED THE NEWEST MEMBER OF THE NIKE AIR MAX FAMILY, THE DN.”DN” STANDS FOR DYNAMIC AIR TECHNOLOGY WHICH ALLOWS AIR TO FLOW FREELY INSIDE THE SHOES AIR UNIT TO PROVIDE AN UNREAL SENSATION.
FEATURING CAMEO APPEARANCES BY:
DRAKE
BILLIE EILISH
ERLING HAALAND
SHA’CARRI RICHARDSON
SHOT IN BUDAPEST, LOS ANGELES, TORONTO, AND MANCHESTER.
SR. CREATIVE DIRECTOR: NICO SALA
ART DIRECTOR: BRIAN BANTOG
DESIGN: HANNAH J. KIM, ROBERTO RODRIGUEZ, JOHN AKIRA HAROLD
NARRATIVE DIRECTOR: DUDU VIOLA
NARRATIVE: WILL ROELKE
PHOTOGRAPHY: PETRA COLLINS
VIDEO DIRECTOR: PETRA COLLINS
CINEMATOGRAPHY: TODD BONAZZI
STYLING: SPENCER SINGER
CGI & ANIMATION: NEW FORMAT (PRODUCT)