Project Archive
BE TRUE COLLECTION - SPRING/SUMMER 2023
Shot in Brooklyn, New York.
Nike’s BeTrue program is a long-standing commitment to the LGBTQIA+ community, celebrating visibility, self-expression, and the power of authenticity in sport. Since its inception in 2012, BeTrue has evolved beyond product, becoming a platform that amplifies queer voices and invests in community. Each collection is designed by Nike designers who are part of the queer community, ensuring that every piece is rooted in lived experience.
For Spring/Summer 2023, the campaign spotlighted figures from New York’s ballroom scene, a vibrant expression of movement, identity, and pride that celebrates the spirit of inclusivity shaping culture and sport.
Art Director: Brian Bantog
Design: Daniel Amoakoh
Narrative Director: Eric Montgomery
Narrative: Olivia Jade Khoury
Photography: Stuart Winecoff
Styling: Ruben De Melo Moreira