Project Archive
AIR MAX FRANCHISE - 2024
Shot In studio In Mexico City And Amsterdam.
The Nike Air Max Franchise work was a global initiative celebrating the evolution of one of Nike’s most iconic footwear lines. The campaign brought together the distinct visual voices of Gabriel Moses and Qiu Yang, whose imagery explored the relationship between product, movement, and culture.
Styling played a central role in defining the tone of the work. Every look was crafted to highlight the versatility of Air Max and how it exists across sport, fashion, and everyday life. The wardrobe became an extension of the product’s design language, using proportion, texture, and layering to reflect how Air Max continues to evolve across generations and cultures.
Sr. Art Director: Brian Bantog, Rachel Mason
Design: John Akira Harold, Roberto Rodriguez
Photography (On Body): Gabriel Moses
Photography(Product): Qiu Yang
Retouching: Rg Berlin