Project Archive
SERENA WILLIAMS DESIGN CREW - 2023
Shot In Studio In Chicago, Illinois.
The Serena Williams Design Crew (SWDC) is a Nike and Serena Williams initiative that empowers emerging designers from underrepresented backgrounds. For the Midwest cohort, the campaign celebrated local roots and creative voices through an authentic lens. Shot by Lawrence Agyei, the work reflected movement, place, and community while advancing Serena’s vision for inclusive, forward-looking design.
Art Director: Brian Bantog
Design: JP Managa
Narrative Director: Eric Montgomery
Narrative: Olivia Jade Khoury, Anna Melissa Raquid
Photography: Lawrence Agyei
Styling: Shibon Kennedy